Case studies
Product design and UX research, each written up from the first question to what shipped.
01 / Case studies
Product
Motion Labs
The website, client portal and AI ad system for an AI-native video agency in Dubai, designed and built solo.
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Product
The ten-day storefront
A 29-page website and store for a high-profile smartphone brand in 10 days, and a free Framer–Shopify plugin I built along the way that people still use.
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Product
Raven Edge
The website for a full-stack product agency, and the first site I built entirely from my own components: WebGL, Rive and full light and dark themes.
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Product
The job application machine
One form in, a resume tailored to the company out. An n8n workflow that researches, writes, scores itself and retries until it passes.
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UX Research
Is your app urinally optimized?
Men’s washrooms and phone tab bars both settle into slots 1, 3 and 5. I tried to break that theory until only a usable layout rule was left.
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UX Research
Art is an instinct
Why does art hold people who can’t make it? Intent from the caves to AI, and what designers can do about slop.
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UX Research
DropBy
A hyperlocal app for meeting people nearby. We asked 56 people why they don’t say hello, then made the first step feel like opening a pack of cards.
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02 / Side projects
Side projects
Smaller builds and experiments.
Finance app
I used to run out of money before the month did. Not because I earn too little, but because I never knew what was left to spend today. So I built an Android app with one number on the home screen: how much I can spend right now. It splits the month’s budget into days, updates live as bank SMS come in, and turns green, orange or red on the lock screen. Save today and it carries into tomorrow; overspend and it follows as debt. Groceries, fuel and subscriptions each get their own pool, a statement audit fills in what SMS misses, a rewards corner turns a product link into a smaller daily target, and a shared ledger tracks who owes what and drafts the reminder. It all runs on my phone, so my bank data never goes to a server. Way too many lines of Kotlin, almost none typed by hand: I wrote the spec and built it section by section with Google AI Studio and Claude. A designer had no business shipping an Android app. Being broke is a great PM, though.
The Future Jobs
The Future Jobs lists jobs that don’t exist on the internet yet. I redesigned and refreshed the whole site, keeping its structure and changing how it feels. The new look is inspired by Studio Ghibli: painted skies and fields, clouds that drift, and a robot hand reaching up out of the grass. It’s built to feel alive and interactive, so nearly everything answers when you move, hover or scroll. Along the way I built a set of custom components for it that went on to do well with the Framer community. The site is listed in the Framer Gallery.
Framer template
A complete website template for Framer where scrolling drives everything. As you scroll, the camera moves through a dark hall of classical statues and the words arrive with it: “Strength that doesn’t fade.” “No shortcut. No gimmicks.” It isn’t trying to invent a new interaction. It’s a style you don’t see in today’s templates, and I made it to give something different back to the community.
Figma files
A few of the Figma files behind my client work, open to look through. Krish Carbons, a company website. Itheum, a Web3 website with its own design system. Libitzky, a website design. Law Navigator, the interface for an AI legal research tool. And Dropby, an e-commerce app that turns shopping into a game.
Law Navigator
Law Navigator (NaviLaw) is an AI legal research tool my team built for Smart India Hackathon 2024. Legal research is slow, technical and hard to get into if you aren’t a lawyer. I designed the interface to make it feel like asking a well-read friend: a question in plain words, answers you can trust and trace back to the source.
Rive
The character that greets you on the first screen of this portfolio is a Rive animation. Rive is built for vector shapes, but this character is painted. So I found a way to make raster images behave like vectors inside Rive: cut up, rigged and moved as if they were shapes, so the painted look survives the motion instead of being redrawn as flat vectors.
Florasphere
Florasphere was the first app I ever designed, and the first case study I ever wrote, back in 2023. The idea was to give offline flower vendors an online store. This was before Blinkit, Zepto and Instamart had made ordering from your phone part of daily life, so putting a neighbourhood flower seller online felt new. Local vendors rarely get the recognition and exposure they deserve. Florasphere gave the vendors in an area their own digital shopfront, so people nearby could find them and order from them instead of walking past. The whole app worked in Hindi and English, so a vendor could use it in the language they’re most comfortable with. It’s where I learned to start with the people the internet has left out, and to design around the way they already work.
College exam portal
An exam portal for AKJC, built as an internal college project for the Tech Society. I led the Tech Research Lab, and our team designed and developed it. The brief was to keep it simple, minimal and very light. A student should be able to sign in, take a test and submit it without a tutorial, on whatever phone or connection they have. Every extra screen or heavy asset was something that could fail halfway through an exam, so it didn’t go in. The same rule held for teachers: create a test, publish it, see the results, with nothing they needed training for.
03 / Freebies
Freebies
Components and a plugin I made for Framer. Free to use.
